In a statement, Amazon said that ads are “necessary to be able to continue investing in attractive content.” Amazon Prime Video also states that the video content will include limited advertisements and the goal is “to have meaningfully fewer ads than linear TV and other streaming TV providers.” According to sources, the benchmark for which is four minutes per hour.

Advertisements in Amazon Prime Video will be introduced in the beginning of next year, starting off in in the US, UK, Germany, and Canada. Later in 2024, users in France, Italy, Spain, and Mexico will start seeing ads in Prime Video. Information regarding implementation of ads to Prime Video in the Nordics have not yet been communicated.

On Monday, Spotify announced the pilot of an AI-powered voice translation for podcasts. The feature will enable users to listen to podcasts in different languages, with the podcast creator’s voice.

The new tool combines several innovations, such as OpenAI’s voice generation technology, which will match the podcast creator’s speech characteristics and style, to create a more authentic listening experience than traditional dubbing.

As part of the pilot, Spotify has worked with podcasters Dax Shepard, Monica Padman, Lex Fridman, Bill Simmons, and Steven Bartlett to generate AI-powered voice translations in several languages, including Spanish, French, and German. Initially, voice translation will be available for a selected number of episodes and future episode releases.

Voice-translated episodes from the pilot creators will be available worldwide to both premium and free Spotify users. A bundle of translated episodes has initially been released in Spanish, with French and German rolling out in the upcoming days and weeks. Spotify states that creator and audience feedback from the pilot will provide valuable insights for future expansion, iterations, and innovations in the area.

The 44th edition of the Ryder Cup starts this week. The tournament is one of the biggest in golf and is contested every two years, and this year’s tournament being held in Rome, Italy.

The tournament is a team contest between Team Europe and Team USA, with each team consisting of 12 of the best players from their respective regions. The teams compete in a variety of matches throughout the weekend and for every game won, the team is rewarded one point. The first team to reach 14.5 points wins. The Nordics have two players in the game – Ludvig Åberg from Sweden and Viktor Hovland from Norway.

The women’s equivalent, Solheim Cup, was finished this past weekend. Team Europe, led by Norwegian team captain Suzann Pettersen, captured the victory after a dramatic final round on Sunday. The tournament ended in a tie, and as Team Europe won the last tournament, they were awarded the victory. Five Swedish players one Danish represented Team Europe in this year’s Solheim Cup.

Around half a million 15-74-year-olds in the Nordics state interest in watching the Ryder cup on TV/online. This is concluded in Mediavision’s new Sports Analysis. Viaplay will broadcast the tournament as it holds the streaming rights for Ryder Cup throughout the Nordics. However, the contract for the tournament expires next year for all Nordic countries.

Så slår krisen mot tv-tittarna – Göteborgs-posten

Markant flere husstande har en internetforbundet tv-enhed – Mediawatch

Research: Streaming heightens demand for connected devices – Advanced Television

Trots krisen – betalningsviljan för rörligt ökar – Dagens Media

Svenskarnas kontodelning kostar jättarna nära 1 miljard kronor – Dagens Industri

Svensk login-deling koster streamingudbydere over en halv milliard årligt – Mediawatch

Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter

Poll: Illegal streaming on the rise in Nordic countries – Yle