Competition on the Nordic streaming market is intensive. As more services are launched and the supply increases, the interplay between content, subscriptions, and market position become even more important. What type of content drives growth – and what keeps consumers loyal?

Mediavision Content Analysis is a data driven content analysis, covering all on-demand content (except for sports and live) on streaming services in the Nordics. Mediavision maps and analyses the streaming services’ content and its impact on consumption, actors and market dynamics. The analysis combines supply and demand – i.e. the interplay between the actors’ services and the consumers. This data driven analysis provides a solid foundation for decision-making within content strategy and related areas.

SCOPE OF ANALYSIS

Supply

• Number of titles and hours per service and in total
• Genres, new productions, local/international content
• Overlap between services, range and positioning per actor

Demand

• Reach, viewing time, share of viewing, Satisfaction and NPS, preference/attitudes
• Household penetration, churn intentions, ARPU etc.
• Return on content investments, in terms of consumer demand.

Implications of interplay between supply and demand

• Interplay of supply and demand, per business model and actor
• Actors considered Best in Class per genre
• Actors’ competitive position on the market

Streaming services included in the analysis

• Netflix
• Disney+
• HBO Max
• Amazon Prime Video
• Viaplay
• C More
• Discovery+
• Telia Play
• Com Hem Play+
• Elisa Viihde Aitio
• Ruutu
• TV 2 PLAY
• TV2 Sumo
• SF Kids
• SF Anytime
• Blockbuster
• Youtube (köp-/hyrfilm)
• Google play (köp-/hyrfilm)
• DR
• NRK TV
• SVT Play
• YLE Arenan
• TV4 Play
• SkyShowtime

Mediavision Content Analysis combines content data collection with approximately 20 000 interviews with 15-74-year-olds in the Nordics per year. The analysis is written in English. Mediavision Content Analysis is available in country specific editions, as well as a Nordic edition, which covers all Nordic markets except Iceland. All buyers of the Content Analysis gain access to Mediavision Instant Insights.