Newsletter 23rd of April

NEWSLETTER

23 April 2025

Welcome back to another edition of Mediavision’s newsletter. Here are the main topics this week:

  • The Q1 earnings season kicks off
  • Spotify expands audiobooks to new non-English markets
  • Viaplay Group and Elisa extend partnership

EARNINGS

The Q1 earnings season kicks off

 

The earnings season is now in full swing. Several Q1 reports have been published from media companies this past week – here are a few of the highlights:

 

Elisa

  • Revenue for Finnish operator Elisa grew 4% YOY to EUR 556 million in Q1, mainly due to growth in international software services and mobile services.
  • Comparable earnings before interest, taxes, depreciation and amortization (EBITDA) improved by 5% to EUR 199 million – boosted by continuous improvement in efficiency according to Elisa’s CEO, Topi Manner.
  • Full-year revenue 2025 is expected to reach the same level as 2024 or slightly higher.

 

Netflix

  • Netflix posted revenues of USD 10.54 billion for Q1 2025, resulting in a YOY increase of 13%.
  • Net income for the period was USD 2.89 billion, up from USD 2.33 billion during the same quarter 2024.
  • As of this quarter, the streaming giant does not disclose quarterly subscriber data, reflecting a shift in strategy to focus on revenue and other financial metrics as performance indicators.
  • A key focus for Netflix in 2025 is enhancing its capabilities for advertisers. The company launched an in-house ad tech platform in early April in the U.S., with plans to extend into other markets in the upcoming months. “We believe our ad tech platform is foundational to our long-term ads strategy,” the company said. “Over time, it will enable us to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities.”

 

Tele2

  • Total revenue for Tele2 remained unchanged YOY at SEK 7.2 billion, while end-user revenue increased 1% organically to SEK 5.4 billion, driven by the Baltics.
  • Underlying earnings before interest, taxes, depreciation and amortization after leases (EBITDAaL) increased 6% organically YOY to SEK 2.7 billion, driven by sharp cost control and end-user service revenue growth in the Baltics.
  • Tele2 has improved cost governance; renegotiation large contracts and reducing the workforce by more than 450 positions by 15 April.
  • Full-year 2025 guidance remains unchanged, which suggests mid- to high-single-digit growth for underlying EBITDAal, on an organic basis, and low-single-digit organic growth for end-user service revenue.

Insight Nordic Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access.

 

Norlys raises prices after changes to VAT legislation

 

Nextory launches new features for kids

 

Netflix reveal trailer for new Danish crime drama series

 

Google holds illegal monopolies in ad tech, US judge finds

 

Netflix announces release date for Swedish film

AUDIO

Spotify expands audiobooks to new non-English markets

 

Audio giant Spotify is expanding its audiobook offering to new regions. Premium subscribers in Germany, Austria, Switzerland, and Liechtenstein now have audiobooks included in their subscriptions. The service has already launched in the UK, France, and the Benelux countries, as well as in the US, Canada, Australia, and New Zealand.

Premium listeners in these markets will have access to a catalogue of 350,000 audiobooks, including titles in German, French, and Italian. Each premium member gets 12 hours of audibook listening included with their subsciption, and additional 10-hour allocations can be purchased as needed from EUR 9.99.

 

 

 

According to Spotify, the company saw early adoption of podcasts and audiobooks in Germany, with strong engagement from both labels and listeners labels.

 

“We are turning up the volume on where people are already listening, and getting even more great stories to them with this new catalog and listening experience. In the markets where we have already launched, we’ve already accelerated growth for the audiobook business, and that’s what we’re committed to doing here in Germany and across Austria, Switzerland and Liechtenstein,” said David Kaefer, VP Audiobooks Business.

 

While no official announcement has been made regarding a launch in the Nordics, Spotify has initiated hiring of audiobook-focused roles in Sweden, which signals a potential upcoming rollout of the feature in Nordic markets.

VIDEO

Viaplay Group and Elisa extend partnership

 

Viaplay Group and Elisa have extended their partnership with a new multi-year distribution agreement. The renewed agreement ensures that Elisa customers will continue to have access to Viaplay’s streaming service and Viaplay Group’s TV channels.

 

Viaplay Group and Elisa have collaborated for many years. As part of the renewed partnership, Viaplay and Elisa will focus on maintaining a strong presence in the Finnish market, while exploring new ways to deliver added value to viewers. According to the companies, upcoming packaging updates will support a more targeted and streamlined content experience – tailored to evolving viewing habits and customer preferences across Elisa’s TV and streaming platforms.

 

Viaplay’s streaming portfolio in Finland includes a wide range of content, such as films, Viaplay originals, and live sports, including Formula 1, Premier League, NHL, and FIS winter sports. These will remain available to Elisa customers through a variety of packages. Additionally, the partnership introduces updated distribution models aimed at enhancing viewer engagement and expanding reach.

 

“This new agreement builds on a long-standing relationship with Elisa and highlights our shared commitment to delivering great entertainment experiences to Finnish viewers. Together, we are focused on offering a smarter, more flexible service that meets the needs of today’s audiences – with quality, relevance and innovation at its core,” comments, Mikael Svensson, CEO, Viaplay Finland.

Insight Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

Mediavision in the News

 

Mediavision reports a huge increase in piracy in the Nordics – Cineuropa

 

Stor ökning hos yngre – allt fler väljer digital tidning – Sveriges Radio

 

TV 2 og producent har klinket skårene og vender tilbage til oprindelig plan for Superliga-kampe – Mediawatch

 

Marie Nilsson: Sportsändningar i sin linda – så kan de utvecklas framåt – Dagens Media

 

Competition intensifies in Finnish streaming market – Broadband TV News

 

Podcastlyssnandet på ny rekordnivå i Sverige – Omni

 

Over 700,000 households in Sweden now have access to illegal IPTV – Nordisk Film & TV Fond

 

Research: Sweden adds 1m SVoD subs in 2024 – Advanced Television

 

Apparna avslöjar svenskarnas dåliga vanor – Dagens Industri

 

Research: Half Norwegian households now have streaming bundles via operators – Advanced Television

 

Tiktok störst bland unga – det blir konsekvenserna – Expressen

 

Stadig flere velger strømming med reklame: – Lar seg ikke skremme – Kampanje

 

Industry Events

 

* Mediavision will attend
** Mediavision will present