Newsletter 26th of March

NEWSLETTER

26 March 2025

Welcome back to another edition of Mediavision’s newsletter. Here are the main topics this week:

  • Mixed Results for European production companies in 2024
  • Ufo Sweden becomes first film to changes language with AI
  • Apple reportedly losing USD 1 billion every year on Apple TV Plus

CONTENT

Mixed Results for European production companies in 2024

 

As we near the end of the first quarter of 2025, most media companies have shared their financial results for 2024. Mediavision has taken a closer look at how some of Europe’s largest TV production companies performed during the year. Despite a tough market, still affected by the 2023 actors strikes in the US and a low content demand, some companies still managed to grow – or at least remain stable.

 

Banijay

Banijay Group, active in content production, distribution, and live experiences, reported a slight increase in revenue—up 0.5% to EUR 3,348 million in 2024. This growth was achieved despite a difficult environment for the industry, bolstered by a particularly strong fourth quarter driven by the delivery of major scripted series. CEO François Riahi commented, “Even in a challenging global content production market context, we continued to see strong demand – especially from streaming platforms.”

 

BBC Studios

BBC Studios, the commercial arm of the BBC, reported sales of GBP 1.8 billion for the period from April 1, 2023, to March 31, 2024, compared to GBP 2.1 billion in the prior fiscal year. The decline was largely due to tough market conditions, a slowdown in commissioning and advertising, and the absence of revenue boosts from multi-year partnerships that had bolstered previous figures. Nonetheless, the company highlighted its diversified global operations, strong content pipeline, and robust partnerships with major brands such as Disney, as well as solid performance from UKTV and consumer products.

 

Fremantle

Fremantle, owned by RTL Group, operates in 27 countries and is one of the world’s largest creators and distributors of both scripted and unscripted content. Revenue for the company held steady at EUR 2,254 million in 2024, slightly down from EUR 2,266 million in 2023. However, RTL noted an 8% organic revenue decline, largely attributed to lingering effects from the U.S. industry strikes and cautious spending from streaming services and ad-funded broadcasters.

 

ITV

ITV Studios reported a 6% decline in total revenue, landing at GBP 2.038 billion—consistent with its guidance. The company pointed to continued impacts from the 2023 U.S. strikes, reduced demand from free-to-air broadcasters, and changes in the timing of content deliveries compared to the previous year. Organic revenue fell by 5%.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.

 

Watch Media acquires Norwegian Medier24 & Kom24

 

LO rejected to acquire Dagsavisen

 

Amedia closes one of its five printing plants

 

Meta launches its AI in 41 European countries

 

Netflix announces release date for new Danish drama series

CINEMA

Ufo Sweden becomes first film to changes language with AI

 

The Swedish sci-fi film Ufo Sweden, created by the film collective Crazy Pictures, was originally released in 2022. Now, three years later, the film is set for re-release in Australia, the US, and the UK. Ufo Sweden will become the first feature film to use visual dubbing — an AI technology that synchronizes actors’ lip movements and facial expressions to match another language.

 

Over the past year, the role of AI in the film industry has sparked growing debate, particularly concerning its impact on acting and authenticity. While films like The Brutalist have used AI to fine-tune actors’ pronunciation, Ufo Sweden takes a different approach. The original cast returned to the studio to dub their lines in English, and an AI technology was used to visually sync their lip movements to the new language.

 

“Ufo Sweden is a genre film with a clear audience, but language has been a barrier—especially in the US, where few people watch subtitled films. Now, the entire film has been adapted to feel as if it was originally shot in English,” said Olle Tholén, producer at Crazy Pictures, in an interview with DN.

 

The new dubbing technology has been developed in collaboration with XYZ Films and Flawless AI—two companies that recognized the potential of merging local authenticity with global accessibility. XYZ Films was first introduced to Ufo Sweden when it screened at the Cannes Film Festival in 2023.

 

“They thought the film was a great fit as their first project using this technology. It has an American feel but is also distinctly Nordic,” added Tholén.

 

Henric Larsson, founder of Chimney and an expert in post-production, sees the technology as the beginning of a new era for film. He emphasizes that AI not only solves practical challenges but also opens new opportunities for smaller language markets.
“AI makes dubbing cheaper, faster and better. And for small markets like Sweden, it opens doors to new revenue streams. Within two years, the technology will be so good that it is impossible to distinguish from the original,” he told DN.

 

Ufo Sweden premiered in Sweden on Christmas Day 2022 and was filmed in Norrköping. It has since been sold to over 100 countries. The new English-language version will be released in the US, UK, and Australia on May 9, 2025. Crazy pictures have released an information film on the new version of UFO Sweden, which can be watched here.

 

TV 2 enters partnership with Prime Video with new drama series

 

Netflix to launch its first video games for TV this year

 

Tele2 enters partnership with WBD to offer Max

 

Snake Killer is the first Prime Video Danish Original series

 

Viaplay’s new football packages is live in Denmark

STREAMING

Apple reportedly losing USD 1 billion every year on Apple TV Plus

 

Apple’s video streaming service, Apple TV Plus, is reportedly losing over USD 1 billion per year, according to an anonymously sourced report by The Information.

 

The report states that Apple has spent around USD 5 billion annually on content since the service launched in 2019. However, in 2024, that figure was reduced to USD 4.5 billion as the company began taking “a harder line on spending.”

 

 

Apple TV Plus is said to have approximately 45 million subscribers globally, according to The Information. However, the report does not clarify how many of those subscribers are paying users versus those accessing the service through bundled offers.
 

Apple does not disclose financial or subscriber figures specific to Apple TV Plus, which is grouped under its broader Services segment—alongside Apple Music, the App Store, and other services. For the final quarter of 2024, revenue for the Services segment reached USD 26.3 billion, marking a 14% increase year over year. Despite this growth, Apple TV Plus is reportedly the only subscription service within Apple’s portfolio that remains unprofitable. According to the report, the streaming service was primarily developed to strengthen customer loyalty and keep users within Apple’s ecosystem.

 

As of fall 2024, Mediavision estimated that Apple TV+ had a household penetration rate of approximately 5 percent in the Nordic region, based on findings from the Nordic TV & Streaming analysis. The Spring 2025 edition of the report, which will include updated insights on consumers, market trends, and industry players, is coming soon. For more information, please contact Mediavision’s Senior Analyst, Fredrik Liljeqvist, at fredrik.liljeqvist@mediavision.se.

Insight Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

Mediavision in the News

 

TV 2 og producent har klinket skårene og vender tilbage til oprindelig plan for Superliga-kampe – Mediawatch

 

Marie Nilsson: Sportsändningar i sin linda – så kan de utvecklas framåt – Dagens Media

 

Competition intensifies in Finnish streaming market – Broadband TV News

 

TV4-affären – en Norgehistoria som skakar om – Sveriges Radio

 

Mediavision: Podcast listening sets new record in Sweden – Podnews

 

Podcastlyssnandet på ny rekordnivå i Sverige – Omni

 

Over 700,000 households in Sweden now have access to illegal IPTV – Nordisk Film & TV Fond

 

Research: Sweden adds 1m SVoD subs in 2024 – Advanced Television

 

Apparna avslöjar svenskarnas dåliga vanor – Dagens Industri

 

Research: Half Norwegian households now have streaming bundles via operators – Advanced Television

 

Tiktok störst bland unga – det blir konsekvenserna – Expressen

 

Stadig flere velger strømming med reklame: – Lar seg ikke skremme – Kampanje

 

Industry Events

 

* Mediavision will attend
** Mediavision will present