Newsletter 18th of December
NEWSLETTER
18 December 2024
2024 is coming to an end, which means that this will be the final newsletter of the year from Mediavision. We want to wish you all a wonderful holiday season and a happy New Year. We will be back with more news from the media industry in January. These are the main topics this week:
- Mediavision: Half of Norwegian households have streaming bundles via operators
- Mediavision: Young people spend nearly an hour daily on video via social media
- Apple and Google instructed to prepare for Tiktok ban
- Cinema subscription to launch in Sweden
BUNDLING
Mediavision: Half of Norwegian households have streaming bundles via operators
Streaming services offered and bundled by TV operators have rapidly gained traction across the Nordic region. Mediavision’s latest analysis shows that Norway is at the forefront of this development. Here, nearly half of all households have at least one streaming service bundled by an operator. Growth in this segment has been strong during 2024.
Read up on the full press release here with commentary from Mediavision’s senior analyst Adrian Grande.
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Insight Nordic TV & StreamingThis analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
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Sweden’s media support for 2025 has been announced
Meta’s Threads now has 100M daily active users
EU investigates TikTok after disputed presidential election
Schibsted Media announces staff cuts
YouTube Music releases 2024 recap |
SOCIAL MEDIA
Mediavision: Young people spend nearly an hour daily on video via social media
15–24-year-olds in Sweden spend an average of 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group, often referred to as “Generation Z.” This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as Facebook, Instagram, and TikTok. These services primarily offer short video clips in endless feeds, where content is customized for the user through algorithms. TikTok is the platform with the highest viewing time among these services.
Read up on the full press release here, with commentary from Mediavision’s senior analys Fredrik Liljeqvist.
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Insight Ad-funded VideoThis report provides an in-depth analysis of the ad-funded online video market, including video viewing on social media platforms. It offers comprehensive insights and key metrics related to viewing habits, demographics, and the video ad market. |
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WBD restructures to split up streaming & cable businesses
Netflix announces release date new Swedish true crime series
Canal Plus’ shares fall after market listing
Telenor Sweden assigns new CEO
Skyshowtime presents new titles for 2025 |
SOCIAL MEDIA
Apple and Google instructed to prepare for Tiktok ban
The US may introduce a ban on TikTok. Last Friday, US lawmakers instructed Google and Apple to prepare to remove TikTok from their app stores by January 19, 2025, unless its parent company ByteDance sells the platform by that date.
On December 6th, the US Court of Appeals for the District of Columbia Circuit (DC Circuit) rejected TikTok’s legal challenge to a law requiring the social media platform’s divestment. The law could result in the app being banned in the US, unless its Chinese owners sell the platform by January 19.
TikTok and its parent company ByteDance subsequently filed an emergency motion on December 9th, requesting a temporary injunction to delay the law. In response, the US Justice Department urged the court to deny ByteDance and TikTok’s motion, arguing that they “offer no valid reason to pretermit the Supreme Court’s prerogative to decide how proceedings before that Court should play out.
This led up to the event last Friday, when letters from US lawmakers were sent to Google CEO Sundar Pichai and Apple CEO Tim Cook, emphasizing that the companies must take the necessary steps to comply with the law. In separate letters to the tech giants’ CEOs, the House Committee stated that they “must take the necessary steps to ensure it can fully comply with this requirement by January 19, 2025”.
Unless the Supreme Court intervenes, or ByteDance sells TikTok by January 19, app stores will be required to remove TikTok and block updates. While current users may initially still have access the app, it could eventually become unusable due to the lack of updates.
President-elect Donald Trump, who originally proposed a TikTok ban during his previous administration, could offer a lifeline to TikTok, however. In November, news outlets reported, citing sources, that Trump is expected to take measures to retain the video streaming platform’s presence in the US when he returns to office.
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Aftonbladet bundles with Svensk Hockey TV
YouSee customers to keep Viaplay’s new sports channel in 2025
Canal Plus regains Premier League rights in Poland
HBO’s White Lotus returns with season three in February
TV 2 shuts down two news podcasts |
CINEMA
Cinema subscription to launch in Sweden
Next spring, Cineville will launch in Sweden, offering unlimited cinema visits for a fixed monthly fee. With support from Europa Cinemas and the Swedish Film Institute, the Cineville subscription service will be introduced in Sweden next year. First up are roughly 20 cinemas in Stockholm, Gothenburg, and Skåne. The plan is to eventually include more theaters across the country.
Cineville is intended to be a much-needed boost for Swedish cinema. Sweden has had a tougher time than many other European countries in regain audiences after the pandemic. In particular, the initiative aims to increase the number of visitors to slightly more niche films.
“We are targeting the audience who goes to the cinema once or twice a month and who want to go more often, not those who go once a year. The idea is to create a community for cinema lovers. There will be a website and bring-a-friend-offers”, said Katrina Mathsson, one of the initiators of Cineville in Sweden to DN.
The price is set at around SEK 300 per month, which will give subscribers unlimited cinema visits. The launch is planned for some time around March and April 2025. By the end of 2025, Cineville is expected to have 3,500 subscribers, and within five years, the goal is to reach 10,000 subscribers.
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Insikt TV & StreamingThis analysis covers both the TV- and streaming markets in Sweden. It rests on three pillars: the consumers, the market, and the actors. Analysing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
Mediavision in the News
Apparna avslöjar svenskarnas dåliga vanor – Dagens Industri
Research: Half Norwegian households now have streaming bundles via operators – Advanced Television
2025 preview: Who drives scripted commissioning next year? – Nordisk Film & TV Fond
Här är ljudmarknadens största utmaningar 2025 och framåt – Dagens Media
Styrkebesked från svenska strömningsmarknaden – Dagens industri
Report: Ad tiers boost streaming subs in Sweden – Advanced Television
Hvod driver tillväxt på streamingmarknaden – Dagens media
Tiktok störst bland unga – det blir konsekvenserna – Expressen
Stadig flere velger strømming med reklame: – Lar seg ikke skremme – Kampanje
Strømming med reklame fortsetter å vokse kraftig i Norge – KOM24
TikTok has over 1 million daily viewers in Sweden – Broadband TV News
Tiktok har over én mio. daglige brugere i Sverige – Mediawatch
Growth in Sweden for podcasts and streaming – Podnews
Industry Events
* Mediavision will attend
** Mediavision will present