Newsletter 13th of November
NEWSLETTER
13 November 2024
Welcome to Mediavision’s newsletter – here are the main topics this week:
- Swedish streaming industry booms with rise in affordable HVOD options
- Spotify and Warner Bros Discovery’s Q3 earnings
- Viaplay launches a new HVOD subscription: Viaplay Total
- TikTok banned from operating in Canada
STREAMING
Swedish Streaming Industry Booms with Rise in Affordable HVOD Options
After a period of slower growth, the Swedish streaming market is now experiencing a significant upswing. In the recently concluded third quarter, there were 600,000 new streaming subscriptions compared to the same period last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options. This trend is highlighted in Mediavision’s latest analysis of the Swedish streaming market.
Read up on the full press release here, with commentary from Mediavision’s CEO Marie Nilsson.
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Insikt TV & StreamingThis analysis covers both the TV- and streaming market in Sweden. It rests on three pillars: the consumers, the market, and the actors. Analysing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
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GroupM launches new TV solution in Norway
Sport Live secures tennis rights
Banijay drops in production revenue during Q3
Tennis Channel announces direct-to-consumer product
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EARNINGS
Spotify and Warner Bros Discovery’s Q3 earnings
We are closing in on the Q3 earnings season. Recently, Spotify and Warner Bros Discovery have announced their Q3 earnings. A few highlights:
- Reported its’ Q3 earnings late Tuesday evening, with KPIs meeting or exceeding guidance. Profitability at record levels and with that, Spotify moves one step closer to a full year of profitability.
- Total revenue +19 percent YOY (to EUR 4 billion); in fixed prices, total revenue +21 percent YOY.
- Monthly active users (MAU) +11 percent YOY, to 640 million in Q3, reflecting both YOY and QOQ growth across all regions.
- Premium subscribers +12 percent YOY to 252 million, both YOY and QOQ growth across all regions.
- Revenues were down 4 percent to USD 9.62 bill (YOY). Total adjusted EBITDA were down -19 percent to USD 2.41 bill.
- Streaming revenues +8 percent to USD 2.63 bill., driven by global subscriptions, higher ad revenues and global ARPU.
- Warner Bros. Discovery’s streaming service “Max” added 7.2 million subscribers in Q3, bringing its global subscriber base to 110.5 million.
- The Olympic Games Paris 2024 generated more than 215 million cumulative views across WBD platforms, a 23 percent increase vs. the Tokyo 2020 games.
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Nordic Media & MarketsThis analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. |
STREAMING
Viaplay launches a new HVOD subscription: Viaplay Total
HVOD (hybrid; ad-supported and consumer-paid streaming subscriptions) has surged over the past year. In the Nordics, eight of the ten largest streaming services now offer HVOD subscription tiers.
Viaplay introduced its first HVOD subscription, Films & Series with Advertising, in Denmark this past summer, shortly after making it available in all Nordic countries. Now, Viaplay is expanding its HVOD offering, introducing an ad-supported tier for its premium service, Viaplay Total.
“By listening to our customers, we strive to meet their wishes and needs. With this ad-supported package, we want to offer a competitive sports package at a lower price with our exclusive and sought-after sports range. With this affordable package, Viaplay becomes accessible and relevant to an even larger audience. After the launch of our first HVOD package Viaplay Film & Series with advertising, Viaplay Total with advertising is a natural next step and strengthens our offer even further, says Christian Albeck, co-CEO of Viaplay Group in Sweden.
As of now, this new tier that includes all of Viaplay’s content is only available in Sweden. The price is SEK 649 per month, or SEK 599 per month with a 12-month binding period (without advertising SEK 699 per month.
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Insight Nordic TV & StreamingThis analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
SOCIAL MEDIA
TikTok banned from operating in Canada
Canada’s federal government has ordered the closure of Tiktok’s operations in Canada, citing national security risks. Specifically, this includes the company’s offices in Toronto and Vancouver. However, the risks do not extend to the app itself. Canadians can still download, use, and create content for Tiktok, and businesses can still advertise on the platform.
“The decision to order the shutdown was made on advice from the security and intelligence community”, Canada’s Innovation, Science and Industry Minister, François-Philippe Champagne, said in a statement.
“The government is not blocking Canadians’ access to the Tiktok application or their ability to create content. The decision to use a social media application or platform is a personal choice”, Champagne said.
In response to the Canadian government’s order to dissolve its operations in Canada, Tiktok stated:
“Shutting down TikTok’s Canadian offices and destroying hundreds of well-paying local jobs is not in anyone’s best interest, and today’s shutdown order will do just that. We will challenge this order in court. The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive.”
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Insight Ad-funded VideoThis report provides an in-depth analysis of the ad-funded online video market, including video viewing on social media platforms. It offers comprehensive insights and key metrics related to viewing habits, demographics, and the video ad market. |
Mediavision in the News
Styrkebesked från svenska strömningsmarknaden – Dagens industri
Hvod driver tillväxt på streamingmarknaden – Dagens media
Tiktok störst bland unga – det blir konsekvenserna – Expressen
Stadig flere velger strømming med reklame: – Lar seg ikke skremme – Kampanje
Strømming med reklame fortsetter å vokse kraftig i Norge – KOM24
TikTok has over 1 million daily viewers in Sweden – Broadband TV News
Tiktok har over én mio. daglige brugere i Sverige – Mediawatch
Growth in Sweden for podcasts and streaming – Podnews
Report: Continued growth for streamed music in Sweden – Advanced Television
Norge på topp på strømming, men globale aktører løper ifra – Medier24
Industry Events
Stockholm Film Festival: 6-17th November, Stockholm, Sweden
* Mediavision will attend
** Mediavision will present