TV4 and Telia have secured exclusive live broadcasting rights for Allsvenskan and Superettan through an agreement with Swedish Elite Football, spanning six seasons from 2026 to 2031. Allsvenskan, Sweden’s top domestic men’s football league, and Superettan, the second tier, will be available exclusively on Telia and TV4 Play.

Warner Bros Discovery currently holds the broadcasting rights for Allsvenskan and Superettan until 2026. However, both leagues are also available on TV4 Play and Telia today through a collaboration between the broadcasters.

“We are very happy to be able to secure the rights to Allsvenskan and Superettan during the next six-year period. With this, TV4 will be the home of Sweden’s biggest leagues, which strengthens TV4 Play’s position as the streaming service for all of Sweden”, says Fredrik Arefalk, Channel and content director at TV4.

“It sends quite a strong signal. Children must be protected from harmful content on social media. These are big tech giants pitted against small children’s brains. We know that this is an uphill battle, because there are strong forces here, but it is also where politics is needed”, says Prime Minister Jonas Gahr Støre to VG.

The discussion around children’s safety on social media has intensified lately. At the same time, Mediavision analyses show that video consumption via social media – social video – has increased massively during recent years. With the intensified discussions of safety and the increased usage, social media is an important sector for all media actors to monitor going forward.

Mediavision has recently released a new report on the subject – Insight Ad-funded Video – an in-depth analysis of the rapidly growing and increasingly competitive market of ad-funded online video, including social video. The report offers unique insights into online video consumption, how behavior differs across age groups and services, and how this impacts the revenues of these services. The report is now available for order, please contact anton.ljung@mediavision.se for more information.

Elisa

• Finnish Elisa’s revenue decreased by 1.7 percent YOY to EUR 536m, mainly due to lower equipment sales and regulated revenue, as well as the net impact of acquisitions and disposals.
• Comparable cash flow increased by 4.1 percent YOY, or EUR 4m, to EUR 111m.
• Elisa’s EBITDA grew by 3.7 percent YOY, or EUR 7m, to EUR 206 million in Q3 2024.
• EBITDA guidance for 2024 is upgraded to “slightly higher”, the previous guidance was “same level or slightly higher”.

Netflix

• Revenue for Netflix rose 15 percent YOY to USD 9.83 billion from USD 8.54 billion a year earlier.
• Netflix added 5.1 million subscribers during the quarter, more than the 4.5 million that Wall Street expected, according to StreetAccount estimates. The company now has 282.7 million paid memberships globally.
• Netflix’s ad-tier subscribers jumped +35 percent quarter-over-quarter. The ad-tier accounted for over 50% of signups in the markets which it has launched.

Readly

• Readly’s number of full-paying subscribers decreased 9.7 percent YOY, from 460,686 last year to 415,771. Adjusted for divestments, the number of full-paying subscribers decreased 3.8 percent from 432,111 to 415,771.
• Revenue in Q3 was SEK 180.5 million, an increase of 6.5 percent compared with the third quarter of 2023. Revenue for the period excluding divestments totalled SEK 180.5 million, an increase of 16.9 percent compared with Q3 2023.
• Gross profit increased 13 percent YOY to SEK 73.7 million, compared to SEK 65.3 million in Q3 2023, and corresponds to a gross profit margin of 40.8 percent.

Viaplay

• Viaplay reported an operating profit of SEK 2 million in Q3, compared to the operating loss of SEK 538 million during the comparison quarter.
• The company’s organic sales increased 6 percent YOY for its core business, where sales rose to SEK 4,209 million from 4,206 in the comparative quarter.
• The number of Viaplay’s subscribers decreased 5 percent YOY to 4.76 million.
• During the third quarter, Viaplay rolled out an advertising-financed package. CEO Jørgen Madsen Lindemann commented that “It is still early days, but this competitively priced subscription, which includes advertising, has so far attracted new customer segments, led to the reactivation of previous subscribers and supplemented our existing customer base.”

Lots of companies to report ahead, stay tuned!

A brand-new bundle has launched on the Swedish media market. Podcast company Podme, audiobook streaming service Storytel and video streaming service Viaplay have entered a partnership to create a new bundle called Trippel.

Trippel is described as a unique collaboration between Podme, Storytel, and Viaplay, offering users access to all three services. At launch, users are offered the bundle free of charge for 30 days. If users wish to continue to subscribe to the services after the free trial, the monthly fee is SEK 183.5, which is a 50 percent discount on the regular price for the three services. The promotion is available to everyone living in Sweden, including current subscribers of any of the services. Current subscribers are instructed to cancel their existing subscriptions before signing up for Trippel.

The subscriptions included in the bundle are Podme Premium, Storytel Flex (which includes 20 h listening per month) and Viaplay Film och Serier (ad-free).

“It is very, very unfortunate. Sölden is a race that generates a lot of interest,” commented Claus Johan Ryste, Alpine Sports Manager at the Norwegian Ski Association, to NTB. “It is time for a clarification before it affects athletes and activities,” he continued.

In Norway, Viaplay holds the rights to all World Cup races, except those in Austria and Norway, which means that Norwegian fans risk missing out on this weekend’s premiere. In recent years, the EBU has held the rights to the races in Austria. NRK and TV 2, both members of the organization, have made no comment to the fact when contacted by NTB. In total, there are seven World Cup Alpine events in Austria during the upcoming 2024/25 season.

Norway stands out in the Nordic with its great interest in skiing sports. Nearly ten percent of the 15-74-year-olds in Norway say they are interested in watching the Alpine World cup  on TV/online. This is the highest share of interested in the competition throughout the Nordics, which is presented in Mediavision’s latest Sports Analysis.

TikTok has over 1 million daily viewers in Sweden – Broadband TV News

Tiktok har over én mio. daglige brugere i Sverige – Mediawatch

Growth in Sweden for podcasts and streaming – Podnews

Marie Nilsson: Social video på frammarsch – kan fördubbla dagens avod-marknad – Dagens Media

Report: Continued growth for streamed music in Sweden – Advanced Television

Filmer og serier «herfra» har vært nødvendig i jakten på kunder – Kampanje

Piratforbrug af film, serier og sport steg med otte pct. i 2023 – Mediawatch

Mediavision’s Adrian Grande shares his takes on HVOD in the Nordics – Nordisk Film & TV Fond

Norge på topp på strømming, men globale aktører løper ifra – Medier24

Pirat-tv ökar i Norden: ”Sverige har en tradition” – Sveriges Radio