Newsletter 21st of June
NEWSLETTER
21 June 2023
Midsummer is here, and with that, Mediavision’s newsletter will take a summer break. We will be back in August and until then, we wish you all a wonderful summer!
These are the main topics this week:
- Mediavision: High interest and willingness to pay for Nordic content
- Spotify ends Meghan & Harry’s podcast and announce a new with Trevor Noah
- The cast of Disney Plus’ first Nordic original has been announced
CONTENT
Mediavision: High interest and willingness to pay for Nordic content
Nordic TV viewers have always been very keen on locally produced fiction. This interest is also obvious in households subscribing to a paid streaming service, SVOD. Half of the Nordic SVOD households say they are willing to pay extra for a bigger supply of local movies and series. This is concluded in Mediavision’s latest content analysis.
Almost half of all Nordic households with a paid streaming subscription, i.e., SVOD, claim willingness to pay EUR 1-3 more per month to gain access to a larger library of local movies and series. Almost 25 percent of the households would pay EUR 3 per month for this. Among the streaming services, Apple TV+ stands out with a majority of its Nordic subscribing households willing to pay more for a larger supply of local content. Today, Apple TV+ has a relatively small library, compared to its’ streaming competitors, and it is the only service without any Nordic content.
Read up on the full press release here, with commentary from Mediavision’s Senior analyst Natalia Borelius.
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Content AnalysisThis analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas. |
AUDIO
Spotify ends Meghan & Harry’s podcast and announce a new with Trevor Noah
Spotify’s exclusive podcast agreement with Meghan Markle and Prince Harry has ended. This was confirmed by a joint statement from the couple and Spotify.
In December 2020, Meghan and Harry first announced that they had signed an exclusive podcast deal with Spotify. Later that month, the couple released a holiday-themed episode, but the listeners had to wait for a year and a half for any more content. Ultimately, the partnership ended at 13 podcast episodes.
The deal is said to have been worth around USD 20 million, but according to sources, the couple did not reach the productivity targets that would lead to the full payout. A representative for Meghan Markle says that she is still planning to develop more audio content and that the team remain proud of the podcast they created for Spotify.
It has not taken long for Spotify to ink a big new podcast deal. Yesterday, a new original podcast with comedian, TV personality and author Trevor Noah was announced.
The new weekly podcast will blend Noah’s humor and global perspective, to take on the most interesting topics of the moment. The podcast will feature in-depth and freewheeling conversations between Trevor and famous people from around the world.
“It’s really exciting to be joining Spotify on a fun new adventure where we’ll engage in interesting and meaningful conversations with some of the world’s most fascinating people. We’ll also probably fix every single issue humankind has ever faced so you definitely want to join us for every episode” Trevor Noah commented.
Trevor Noah revealed the news during a conversation with Spotify CEO Daniel Ek, at Spotify Beach at the Cannes Lions Festival of Creativity in France. The new podcast will be available on numerous platforms, which differs from Spotify’s previous original podcasts. This may be part of a bigger change in Spotify’s strategy, which we mentioned in last week’s newsletter. The podcast will release later this year.
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Insikt: LjudmarknadThis analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
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Podimo completes another funding round
Bauer Media launches nine new digital radio stations in Denmark
Reddit users campaign against payment scheme
Twitter competitor Spill launches in beta on iOS
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VIDEO
The cast of Disney Plus’ first Nordic original has been announced
Back in November last year, Disney Plus announced its first Nordic original series, To Cook a bear. Now, the filming of the series has started, and the cast has been presented.
Members of the cast include, among others, Gustav Skarsgård, Ane Dahl Torp, Tyra Wingren, Magnus Krepper, Pernilla August, Jonas Karlsson, and Emil Kárlsen. Emil played To Cook a Bear at the Sami National Theater in 2022. Norwegian Trygve Allister Diesen is the director of the series and Swedish Jesper Harrie is the screenwriter.
The six-episode series is based on Mikael Niemi’s novel and is set in the summer of 1852, in the village of Kengis, Northern Sweden. The story follows the young Sami boy Jussi, played by Emil Kárlsen, and the newly appointed revivalist Pastor, played by Gustav Skarsgård.
To Cook a Bear is produced by Mia Welin for Anagram Sweden, with Anagram’s Miira Paasilinna and Martin Persson as executive producers, as well as The Walt Disney Company Nordic & Baltics’ Nanna Mailand-Mercado. The series is supported by Business Finland, with Helsinki-filmi handling the Finnish post-production on behalf of Anagram. No official release date has yet been announced.
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Insight: Nordic TV & StreamingThis analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
Mediavision in the News
Nordiske streamingkunder vil betale ekstra for mere lokalt indhold – Mediawatch
Mediavision: Nordic households willing to pay for local content – Broadband TV News
Hushållen öppnar plånboken för nordiskt innehåll – Dagens Media
Viaplay mot strömmen i streamingkriget – Omni
Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter
Streamingbranschen har fått växtvärk – Sveriges Radio
Poll: Illegal streaming on the rise in Nordic countries – Yle
Betalväggen funkar – vi betalar mer än någonsin för poddar – Breakit
Industry Events
TV-dagen: 24 August 2023, Stockholm Sweden**
MIPCOM: 16-19 October 2023, Cannes, France
Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden
* Mediavision will attend
** Mediavision will present