Newsletter 16th of October

NEWSLETTER

16 October 2024

Welcome back to Mediavision’s newsletter. These are the main topics this week:

  • Spotify expands audiobooks to non-English speaking markets
  • Altibox adds Skyshowtime
  • Netflix kicks off the Q3 earnings season tomorrow

AUDIO

Spotify expands audiobooks to non-English speaking markets

 

Just over a year ago, Spotify launched audiobooks in Premium subscriptions in Australia and the UK. The launch was followed by expansions to Canada, Ireland, New Zealand and the US. Now, the feature has expanded to the first non-English speaking markets, as Spotify Premium subscribers in France, Belgium, the Netherlands, and Luxembourg will get access to audiobooks.

 

Spotify announced the latest expansion in Paris on Monday, during a panel talk organized by the company. Publishers such as Hachette Livre, Editis and Groupe Madrigall participated in the panel, and these publishers’ books will also be available on Spotfiy. Spotify currently offers a total of 200,000 titles for premium subscribers in said markets, which now also includes titles in French, Dutch and Flemish.

 

 

Spotify Premium subscribers in in France, Belgium, the Netherlands, and Luxembourg will now get 12 hours of audiobook listening per month as part of their subscriptions. Users that hit this limit can purchase a 10-hour top-up for EUR 9.99. Titles which are not included in the offering can be purchased à la carte. This is also an option for users without a Premium subscription in these regions.

 

No information has been provided by Spotify about a possible launch of audiobooks in premium subscription in the Nordics. But this latest expansion may indicate that Spotify is one step closer. Regarding the launch, Spotify states that “this launch opens new opportunities for local authors and rights holders. With 28% of Spotify’s users located in Europe, we’ll continue investing in and growing the available audience.”

 

Mediavision closely tracks the Nordic audiobook market. This spring, over 25% of the households in the Nordics had an audiobook subscription. Soon, the Q3 figures for the Nordic audio market will be published. For more information, please contact anton.ljung@mediavision.se.

Insikt Ljudmarknad

This analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels.

 

Spotify expands music videos to 85 new markets

 

Apple debuts first scripted film captured in Apple Immersive Video

 

Gyldendal acquires profiles for the Swedish audiobook business

 

Apple TV+ to be available on Prime Video in the US

 

TV & STREAMING

Altibox adds Skyshowtime to its offering

 

Norwegian operator Altibox is expanding its offering of streaming services. As of yesterday, Altibox now offers SkyShowtime à la carte to its TV and streaming customers. At the launch, Altibox customers are offered Skyshowtime free of charge until the 13th of November. After this date, customers can choose to add the streaming service to their subscription at a charge.

 

 

Most of Altibox TV customers have a package of fixed channels and on top of that 5, 10, 50 or 100 points that they can use to select individual channels and streaming services. The cost of Skyshowtime on Altibox is 30 points. For comparison, both Netflix and Viaplay cost 50 points, while Max costs 20, 60 or 80 points, depending on tier.

Insight Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

 

Yousee’s price increases also affect streaming

 

Max to launch in seven Asian territories in November

 

Pluto TV adds more live channels

 

Netflix’s new Swedish film premiers November 1st

 

EARNINGS

Netflix kicks off the Q3 earnings season tomorrow

 

Tomorrow after the market closes, Netflix will kick off the Q3 earnings season for the media industry. In its latest earnings report, Netflix forecasted revenues to grow 14 percent YOY for the third quarter. The company also expectspaid net subscriber additions to be lower than in Q3 2023, which was the first quarter with full impact from the paid sharing program, launched in Q2 last year.

 

Tomorrow evening, we will see wheatear Netflix’s forecast was accurate or not, and how the company has performed during the third quarter this year. The upcoming weeks are packed with earning reports from both global and Nordic media companies. Mediavision’s newsletter will provide you with highlights throughout the Q3 earnings season, corresponding to the schedule below. Share the newsletter with your colleagues and stay tuned!

 

Insight Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. Published biannually.

 

Tele2 appoints new CEO

 

EBU seals four-year Fiba deal across 16 countries, including Finland

 

Viaplay’s Superliga set ready after the Matchday Production break

 

Meta must face US state lawsuits over teen social media addiction

 

Mediavision in the News

TikTok has over 1 million daily viewers in Sweden – Broadband TV News

 

Tiktok har over én mio. daglige brugere i Sverige – Mediawatch

 

Growth in Sweden for podcasts and streaming – Podnews

 

Marie Nilsson: Social video på frammarsch – kan fördubbla dagens avod-marknad – Dagens Media

 

Report: Continued growth for streamed music in Sweden – Advanced Television

 

Filmer og serier «herfra» har vært nødvendig i jakten på kunder – Kampanje

 

Piratforbrug af film, serier og sport steg med otte pct. i 2023 – Mediawatch

 

Mediavision’s Adrian Grande shares his takes on HVOD in the Nordics – Nordisk Film & TV Fond

 

Norge på topp på strømming, men globale aktører løper ifra – Medier24

 

Pirat-tv ökar i Norden: ”Sverige har en tradition” – Sveriges Radio

Industry Events

 

Northern Waves: 24th October, Oslo, Norway**

 

Stockholm Film Festival: 6-17th November, Stockholm, Sweden

 

* Mediavision will attend
** Mediavision will present