Newsletter 18th of September
NYHETSBREV
18 September 2024
Welcome to this week’s newsletter from Mediavision. These are the main topics this week:
- Mediavision: Continued growth for streamed music and podcasts in Sweden
- Norway considers payment ban on illegal IPTV
- Disney’s FX dominated the Emmys awards
- Podcast news
AUDIO
Mediavision: Continued growth for streamed music and podcasts in Sweden
We listen to 100 minutes of audio media on average, per day. This is concluded by Mediavision in its second-quarter analysis of the Swedish audio market. The analysis covers live radio, audiobooks, streamed music, and podcasts. The shift from live radio to various types of on-demand services continues, even though the overall listening time remains stable.
The second-quarter analysis of the Swedish audio market shows that daily listening time is stable compared to the same period last year. The total listening time amounts to 100 minutes on an average day, covering both live radio and digital audio (audiobooks, music, and podcasts on demand). It is evident that our listening behavior is still changing, as the “on demand” share of audio services is increasing. Over time, our listening has shifted more towards streamed music and podcasts. In the second quarter, music services and podcasts together account for more than half of all listening.
Read up on the full press release here, with commentary from Mediavision’s senior analyst Fredrik Liljeqvist.
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Insikt LjudmarknadThis analysis provides in-depth understanding of the entire audio market – including audiobooks, music, podcasts, and radio. The analysis focuses on the digital transformation of both listening and consumer payments, on both aggregated and actor specific levels. |
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Finland’s public service gets reduced budget
Aller Media mergers into one Nordic company
Expressen’s podcast becomes video podcast
Spotify reportedly looks to pay video creators
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PIRACY
Norway considers payment ban on illegal IPTV
Norway is considering introducing measures for people using illegal IPTV services. The Ministry of Culture confirms that it is exploring ways to stop the use of illegal IPTV. This comes after Viaplay’s Norwegian manager, Kenneth Andresen, raised the alarm about illegal streaming last week. One of the actions that have been mentioned is a payment ban for IPTV services, similar to the one introduced for customers of foreign gambling companies.
“We have received input from several actors that they would like a payment intermediary ban linked to illegal IPTV services, like what we have in the gambling area. This is something that the ministry is now considering”, the Ministry of Culture informed Nettavisen.
“Among other things, we are looking at the technically possible of such a ban and how it can be regulated. However, it is too early to draw any conclusions if a ban is the way to go”, the Ministry of Culture continues.
Hans Erik Johnsen, partner at the law firm Wiersholm, is positive to the suggested solution and believe that a payment ban may substantially limit IPTV use.
“There is a toolbox available, which the state has used in other contexts. It would make civil and criminal law enforcement easier and give the actors a quicker way to reach the goal. If you give the licensee an easier way to identify the “pirates”, then it is also easier to achieve the general preventive aspect, when the risk of being caught increases”, Johnsen told Nettavisen.
Illegal IPTV is a growing concern throughout the Nordics. In Norway, more than 200 000 households subscribe to an illegal IPTV service. This is presented in Mediavision’s latest Nordic Piracy report. The report covers illegal viewing of series, movies, and live sports across all four Nordic countries, and provides a comprehensive overview of the development. For more information or order, please contact Mediavision’s senior analyst Natalia Borelius at natalia.borelius@mediavision.se.
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Nordic PiracyPiracy has been a challenge for the Nordic media industry for many years. Mediavision has tracked piracy in the Nordics for more than 10 years and our insights cover consumption of series and films, as well as live sports. Illegal IPTV is also part of the analysis as of 4 years. |
CONTENT
Disney’s FX dominated the Emmys awards
On Sunday, the 76th Emmy awards took place in Los Angeles, honouring the best in television programming.
Disney-owned FX came to dominate the award show with a total of 36 awards across the Emmys and the Creative Arts Awards. The success was largely driven by the record-breaking shows Shōgun and The Bear. Shōgun won 14 awards, including outstanding drama series, and best drama actor and actress for Anna Sawai and Hiroyuki Sanada. The Bear broke its own record for most wins for a comedy series in a single year with 11 awards, including best lead actor for Jeremy Allen White and best directing for a comedy series for Christopher Storer.
For Netflix, it was a big night for the limited series Baby Reindeer. The show won best limited series (exclusive miniseries which tell a complete story in 4-10 episodes) and the creator Richard Gadd was awarded best writing and actor in a limited series. Jessica Gunning also earned an award for best supporting actress in the category. Netflix also collected awards for the TV shows Ripley and The Crown.
In comparison to its recent years of success, HBO did not obtain the best Emmy Awards this year. HBO has only been beaten in total number of Emmy wins twice in the last decade; this year by FX, and in 2021 by Netflix. However, HBO may be making a strong return. Last year’s writers and actors strikes delayed several of its previous award-winning shows such as The White Lotus and The Last of Us, both of which are expected to release new seasons next year.
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Content AnalysisThis analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas. |
AUDIO
Podcast news
Swedish podcast hosting platform Podspace is expanding. The company is now establishing in Finland and opens an office in Helsinki.
With the expansion, Podspace has recruited three new managers. Öjje Holt, one of the founders of Acast and previous Nordic CEO at Spotify, has been appointed directorV of growth at Podspace, with responsibility for strategy and growth. The sales department is strengthened by Johan Leijonhufvud, which also has a background at Spotify. He will besenior client manager. Eeva Ronkainen will be head of the new Helsinki office, also she with a background at Spotify.
Alongside the expansion into Finland, Podspace is also planning to reach beyond the Nordics.
“The podcast market globally is still immature, so there is no shortage of alternatives. However, we naturally want to make the best and most well-considered decisions possible. We will experiment and see where we get the most momentum before making more substantial investments and committing more heavily.” says Podspace CEO and co-founder Carl Fridsjö.
In other podcast news, Perfect Day Media, one of the Nordics’ largest podcast studios, is becoming a part of the PodX Group. PodX is acquiring 100% of Perfect Day from its sister company PopHouse Entertainment.
“We are proud and excited to welcome Perfect Day Media to PodX Group. Perfect Day Media holds a unique position in the Nordic podcast market, excelling at attracting top talent, while also successfully monetizing formats and content. This acquisition perfectly aligns with our vision to become the leading international player in the podcast space”, comments Patrick Svensk, CEO PodX Group.
Karolina Sandberg and Tove Barkestad will continue to share responsibility for Perfect Day Media. They took office at the turn of the year, succeeding founders Hanna Widell and Amanda Schulman, who started Perfect Day Media in 2011.
Since the company was established in 2022, PodX Group has made a series of acquisitions in the podcast industry, both in Sweden and abroad. Among the companies that are part of the group are Studio Minuit and Nouvelles Écoutes in France, Filt and Suomen Podcastmedia in the Nordics and Goldhawk Productions, Listen and Platform Media in the UK.
Mediavision in the News
Marie Nilsson: Social video på frammarsch – kan fördubbla dagens avod-marknad – Dagens Media
Report: Continued growth for streamed music in Sweden – Advanced Television
Filmer og serier «herfra» har vært nødvendig i jakten på kunder – Kampanje
Piratforbrug af film, serier og sport steg med otte pct. i 2023 – Mediawatch
Advertising revenue is increasingly important for streaming services – Broadband TV News
Marie Nilsson: Det berättar ungas medievanor om morgondagens mediekonsumtion – Dagens Media
Mediavision’s Adrian Grande shares his takes on HVOD in the Nordics – Nordisk Film & TV Fond
One million Nordic interested in Serie A, but rights go unsold – Broadband TV News
Norge på topp på strømming, men globale aktører løper ifra – Medier24
Pirat-tv ökar i Norden: ”Sverige har en tradition” – Sveriges Radio
Industry Events
Northern Waves: 24th October, Oslo, Norway**
Stockholm Film Festival: 6-17th November, Stockholm, Sweden
* Mediavision will attend
** Mediavision will present