Nielsen has officially launched ads measurement for Netflix’s ad-supported tier in the US, via Nielsen ONE Ads. This allows Netflix’s advertisers to validate ad performance, including co-viewing metrics, and provides a cross-platform view of the audience.

The measurement solution leverages a direct integration with Netflix’s first-party data, along with Nielsen’s representative panel. It covers all ad impressions on any digital platform, including CTV, desktop and mobile. Nielsen will capture 15- and 30-second pre-roll and mid-roll monetizable ads.

Hybrid Video on Demand (HVOD) is a growing phenomenon, both globally and here in the Nordics. Notably, industry giants such as Netflix, Disney, Amazon, and Warner Bros Discovery have already introduced or plans to introduce ad-supported subscription tiers in the US (and elsewhere). In the Nordics, Disney is set to launch its ad-supported offering in the beginning of next month. Additional actors in the Nordics that already provides ad-supported subscriptions are Discovery Plus, Ruutu Plus, TV2, TV4 Play.

Spotify’s rumored Superpremium subscription is reportedly being prepared for launch. According to references discovered in the Spotify app code, the new subscription tier now has its own logo and a list of new features, in addition to the previously reported high-quality audio feature.

Rumours of Spotify’s Superpremium tier has been circulating for some time now. Additional details of the subscription have now been found in the app – providing a better picture of what the new subscription is likely to offer. The Superpremium is reportedly priced at USD 19,99 per month and in addition to the high-quality audio, it will offer AI-created playlists, the ability to filter the library by mood, activity or genre, and advanced mixing tools.

Furthermore, Superpremium reportedly will include 20-30 hours of audiobook listening per month — slightly more than the recently announced 15 free hours, that now is included for premium users in Australia and the UK. Spotify has yet to officially comment the information or the launch of the new tier.

Disney’s ESPN Plus serves as the primary sports streaming service in the US, while its international availability has been varying. Disney recently closed its ESPN Player app in several regions in Africa and Europe. However, ESPN also renewed its broadcasting rights for Eredivisie (men’s top domestic football league) in the Netherlands, just last month.

Now, according to WSJ, Disney is considering introducing of a new sports tier to Disney Plus in international markets. WSJ states that several streamers are starting to look at how they can create new pricing tiers around exclusive programming, such as live sports, without running the risk of pushing people away from their core offerings. Just a few weeks ago, Warner Bros. Discovery announced the launch of a sports tier to streaming service Max in the US, for an additional USD 9.99 per month.

Disney has not officially confirmed or commented the possible launch of an international sports tier. For Warner Bros. Discovery’s Max, the service is set to launch in the Nordics next year. It is currently unclear whether a sports tier will be included, as no information regarding pricing or different tiers of Max in the Nordics has been released as of now.

Trots tuffa tider för hushållen – många fortsätter betala för strömningstjänster – SVT

Eksplosiv vækst i tv- og streamingindhold overvælder seere og får flere til at give op – Mediawatch

Så slår krisen mot tv-tittarna – Göteborgs-posten

Markant flere husstande har en internetforbundet tv-enhed – Mediawatch

Research: Streaming heightens demand for connected devices – Advanced Television

Trots krisen – betalningsviljan för rörligt ökar – Dagens Media

Svenskarnas kontodelning kostar jättarna nära 1 miljard kronor – Dagens Industri

Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter