Regardless, we expect interest for Serie A in Norway to increase vastly going forward as the number of Norwegian players in the league virtually has exploded in the last couple of years, including for example Leo Ostigard (pictured), Kristian Tthorstvedt and Erik Botheim. This makes the question of who will acquire the Norwegian rights to Serie A even intriguing. Will one of the already established players grab the right, or will a new actor enter the Norwegian market? In Sweden and Finland, Telia currently holds the right, in Denmark it is TV 2 Denmark.

Mediavision closely tracks the Nordic market for sports rights in TV and streaming – and provide the insights and data needed to make informed decisions within rights management. Contact us today for more information on the Mediavision Sports Analysis 2022.

• Disney has now officially surpassed Netflix in total number of subscribers by reaching 221.1 million across its three (Disney Plus, Hulu and ESPN Plus) streaming platforms at the end of its FQ3. While Netflix lost fewer subs than expected in Q2 2022, the company encompasses 220.6 million subscribers today. Disney said that its Disney Plus streaming platform alone added 14.4 million subscribers in April through June period. The company also reaffirmed its target that Disney Plus will achieve profitability by 2024.
• While Disney has surpassed Netflix globally, the latter still has a significant edge on the former in the Nordics, where Hulu and ESPN Plus are not available. Mediavision’s Spring 2022 analysis of the Nordic market concluded that Netflix remains the undisputed champion of the Nordic SVOD market with more than 4 million subscribing households (15-74-year-olds), while Disney Plus places outside of the top three at fourth largest.
• Disney guided down its cash content spend for the full year of 2022 to USD 30 billion from the previous USD 32 billion target (which itself has been revised down from USD 33 billion).
• Disney will launch its AVOD tier on December 8thin the US. The launch will be accompanied by price hikes. The AVOD tier will be priced at the current subscription rate of USD 7.99, while the ad-free tier (which is currently USD 7.99 per month) will rise to USD 10.99 per month.

Reports have surfaced this week stating that YouTube is set to launch its own video streaming channel store. The service, or store, would allow consumers to subscribe to streaming services a la carte through the main YouTube app. Reportedly, YouTube is currently discussing revenue splitting deals with streaming partners, though it did not yet disclose what streamers will be signed up. YouTube already offers streamers like HBO Max, Starz, and Showtime to customers in the US via its vMVPD service YouTube TV.

Cineuropa asks the experts: “Why is piracy increasing in the Nordic countries?” – Cineuropa

More than half a million people engage in audiovisual piracy in Finland – Uusimaa 

13 pct. af danskerne streamer og downloader ulovligt – Media Watch

Research: 3.4m watch pirate content in Nordics – Advanced Television