Newsletter 9th of April
NYHETSBREV
9 April 2025
Welcome back to another edition of Mediavision’s newsletter. Here are the main topics this week:
- Digital newspapers increasingly popular among young adults in Sweden
- Prime Video launches on Allente and Norlys in Denmark
- Helsinki launches new hub for innovation in film, gaming, and storytelling
TEXT
Digital newspapers increasingly popular among young adults in Sweden
In recent years, the Swedish daily newspaper market has undergone transformation, with clear growth in digital subscriptions. Recent findings for the first quarter of 2025 show that 25 percent of households now pay for digital newspapers. Among young people, such as those aged 20–30, the share of paying subscribers is significantly higher. This is according to new data from Mediavision.
Read up on the full press release here with commentary from Mediavision’s CEO Marie Nilsson.
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Insight Nordic Media & MarketsThis analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access. |
STREAMING
Prime Video launches on Allente and Norlys in Denmark
A few weeks ago, YouSee added Prime Video to its offering, becoming the first operator to offer the streaming service in Denmark. Now, it has been announced that two additional operators — Allente and Norlys — will also offer Prime Video in Denmark.
Allente recently launched Prime Video in neighboring countries Norway and Sweden, where the rollout has been a success, according to the company.”Prime Video is full of strong titles, exclusive sports and award-winning entertainment – and we know it hits the spot with our customers. When we launched Prime Video in Sweden and Norway, we saw record-high interest, and we are excited to now offer the same in Denmark,” says Michael Bärlin , Content Manager at Allente.
For Allente satellite TV customers, Prime Video is now included in the Standard and Premium packages. Customers with the Basic package can add Prime Video for DKK 49 per month. For streaming customers with Stream Flex 2 or Stream Flex 4 packages, Prime Video will also be available as an add-on service.
Norlys also expresses excitement about adding Prime Video to its offering.
“Prime Video is a strong addition to our current TV content and offers our customers a wide range of entertainment, from exclusive Premier League football matches to acclaimed series and films created for the whole family,” says Martin Berg, Content Manager at Norlys.
For now, Prime Video is included in Norlys’ Large TV package at no additional cost. Customers with the Medium or Small TV packages can add the streaming service for DKK 59 per month — the same price as for direct-to-consumer subscriptions. Prime Video is also available as a selectable option in Norlys’ flexible TV packages: Choose 4, Choose 8, and Choose 20.
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Insight Nordic TV & StreamingThis analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important. |
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Sport Live extends rights for Danish basketball league
Tiktok’s Norwegian data center is up and running
Viaplay adds BBC Nordic to its linear channel portfolio
Paramount & Skydance merger deadline to get 90-day extension
Minecraft movie breaks annual US box office record
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INNOVATION
Helsinki launches new hub for innovation in film, gaming, and storytelling
A new global hub for innovation in film, gaming, and transmedia storytelling has arrived in Finland. Helsinki Film Lab (HFL) launched this week with a mission to empower creative professionals, bridge creative industries, and shape the future of storytelling through education and strategic industry events.
The new hub establishes itself as an international platform, offering courses, masterclasses, and networking opportunities that cater to film, TV, gaming and literary industry professionals looking to explore IP adaptation and cross-industry collaboration. Courses are held online and onsite in Helsinki and different international locations.
“Helsinki Film Lab was founded to push the boundaries of storytelling and help creative professionals to navigate in the evolving landscape of IP adaptation,” said Alisha Hasan, Founder & Chief Innovation Officer of Helsinki Film Lab. “By fostering knowledge exchange and innovation between different creative industries, we aim to increase competitiveness, financial sustainability and unlock new opportunities for growth.”
A core value of HFL is inclusiveness. While courses are curated for specific industry segments, the initiative remains open to all professionals working in the creative fields.
“Accessibility and diversity were key elements during the planning of HFL. Even though each course is curated and geared towards a specific target audience, anyone working in the creative industries may apply. We believe this is what enhances the cross-industry experience and takes us all further,” Hasan said.
Helsinki Film Lab is cooperating with leading partners, including City of Helsinki, AVATE Audiovisual Authors and Performers Finland, and Writers Guild Finland, among others. Together, they aim to drive forward-thinking initiatives that respond to the challenges and opportunities of the future.
Mediavision in the News
Stor ökning hos yngre – allt fler väljer digital tidning – Sveriges Radio
TV 2 og producent har klinket skårene og vender tilbage til oprindelig plan for Superliga-kampe – Mediawatch
Marie Nilsson: Sportsändningar i sin linda – så kan de utvecklas framåt – Dagens Media
Competition intensifies in Finnish streaming market – Broadband TV News
Podcastlyssnandet på ny rekordnivå i Sverige – Omni
Over 700,000 households in Sweden now have access to illegal IPTV – Nordisk Film & TV Fond
Research: Sweden adds 1m SVoD subs in 2024 – Advanced Television
Apparna avslöjar svenskarnas dåliga vanor – Dagens Industri
Research: Half Norwegian households now have streaming bundles via operators – Advanced Television
Tiktok störst bland unga – det blir konsekvenserna – Expressen
Stadig flere velger strømming med reklame: – Lar seg ikke skremme – Kampanje
Industry Events
* Mediavision will attend
** Mediavision will present