Read up on the full press release here, with commentary from Mediavision’s CEO Marie Nilsson.

Last week, Netflix hosted a press lunch at its new Nordic office in Stockholm. During the event, Greg Peters, Netflix’s co-CEO, revealed that the company has no plans to launch an HVOD subscription in the Nordics. This is contrary to Netflix strategy is several other markets where it has introduced such offerings, including the US.

– “Currently, we are still learning how to grow and how the technology works. Only when we have become good at it can we start thinking about when and how to expand”, Peters said.

Another question raised during the press conference was whether Netflix plans to invest in local sports in the Nordics, an area the company currently does not engage in. According to Peters, such an initiative is not in the works currently.

– “We would have liked to have a lot of sports in our library, but what we have struggled with is making it work for our business. When broadcasting rights for sports are to be renewed, it is usually very expensive, so we instead try to offer sports in our own way: sports documentaries. We know we can offer that kind of storytelling successfully – our customers love it, and they work with our business, so we will do more of those”, Peters commented.

At the event, Netflix also unveiled three new Nordic projects, including the Swedish crime series Synden, written and directed by Peter Grönlund, and the Danish film SULT, written and directed by the comedy duo Ditte Hansen and Louise Mieritz. Additionally, after more than three years since the end of the second season of Home for Christmas, a third season is now in development and set to premiere on Netflix next year.

Another trend in the streaming landscape is restricting account sharing. Netflix was the first actor to introduce such an initiative last year, and after that, several actors have followed. Most recently, Disney+ announced last week that it is expanding its paid sharing program, which enables users to add a user outside the household for an additional monthly fee. This feature is now available in the US, Canada, Costa Rica, Guatemala, Europe, and the Asia-Pacific region after launching in select markets over the summer.

Account holders who wish to add someone outside their household can now do so using the extra member add-on. In the Nordics, the cost for an additional member is DKK 39/NOK 49/SEK 49 per month on the Standard with Ads subscription plan, and DKK 49/NOK 59/SEK 59 per month on the Standard and Premium plans. In Finland, where Disney+ currently offers only one subscription type, the extra member fee is EUR 5.99. However, new subscription plans, including an ad-supported option, will launch in Finland on October 17th.

Only one extra member slot is allowed per subscription. Disney+ notes that users can still travel and watch content, but requiers verification through e-mail, much like Netflix travelling feature.

TikTok has over 1 million daily viewers in Sweden – Broadband TV News

Tiktok har over én mio. daglige brugere i Sverige – Mediawatch

Growth in Sweden for podcasts and streaming – Podnews

Marie Nilsson: Social video på frammarsch – kan fördubbla dagens avod-marknad – Dagens Media

Report: Continued growth for streamed music in Sweden – Advanced Television

Filmer og serier «herfra» har vært nødvendig i jakten på kunder – Kampanje

Piratforbrug af film, serier og sport steg med otte pct. i 2023 – Mediawatch

Mediavision’s Adrian Grande shares his takes on HVOD in the Nordics – Nordisk Film & TV Fond

Norge på topp på strømming, men globale aktører løper ifra – Medier24

Pirat-tv ökar i Norden: ”Sverige har en tradition” – Sveriges Radio