Newsletter 11th of September

NYHETSBREV

11 September 2024

Welcome to this week’s newsletter from Mediavision. These are the main topics this week:

  • Face-off for the most popular league in Finland
  • Australia plans social media age limit
  • Elisa launches loyalty program

SPORTS

Face-off for the most popular league in Finland

 

Yesterday, Finland’s most popular league started as the top domestic hockey league, Liiga, had its opening matchday. Telia holds the rights to the league in Finland and Sweden, which means that games can be watched on MTV Katsomo in Finland and on TV4 in Sweden.

 

In Finland, ice hockey is the undisputed favorite sport and attracts viewing interest from more than one third of all 15-74-year-olds in the country. Consequently, Liiga is it the most popular league, with roughly 20 percent of the 15-74-year-olds in Finland interested in watching the league. This is presented in Mediavision’s latest Sports analysis. For more interesting data on Liiga and over 100 other sports rights, contact Mediavision’s senior analyst Adrian Grande at adrian.grande@mediavision.se to order the report.

 

 

The hockey season is underway in the rest of the Nordics as well. Denmark’s top domestic hockey league, Metal ligaen, started its new season last week. In Norway, the first game of the new EHL season is on Friday, while Sweden’s top domestic hockey league SHL starts next week.

Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.

 

TV2 Denmark secures rights to NFL

 

Viaplay streams Nations League on YouTube in UK

 

Altibox adds Rakuten TV to its offering

 

Viaplay presents new international Premier League studio

 

SOCIAL MEDIA

Australia plans social media age limit

 

Australia plans to introduce an age limit for children using social media, citing concerns over the impact on mental and physical health. However, the move has sparked criticism from digital rights advocates, who warn it could push harmful online activities into less regulated spaces. Australia’s prime minister Anthony Albanese has announced that his government will conduct an age verification trial before implementing the new age restriction law later this year.

 

The prime minister has not specified a specific age for the law but said it would likely be between 14 and 16 years. If the law is passed, Australia would be one of the first countries to enforce such a restriction. Previous attempts, including made by the European Union, have failed following complaints about reducing the online rights of minors.

 

 

In Sweden, video viewing on social media has increased massively over the past years. During the second quarter this year, social media had a combined daily video reach of roughly 30 percent in Sweden, spread across the services Facebook, Instagram and Tiktok. Compared to the same period in 2020, this figure has increased by more than 150 percent.

 

With the increasing viewing and influence of social media, Mediavision is producing a brand-new analysis, focusing on social media and ad-funded online video. The analysis covers, among other topics, the social media ad market, consumption, as well as its impact on the total video market. The analysis will be published soon. If you have any questions regarding this report, don’t hesitate to contact Mediavision’s senior analyst Fredrik Liljeqvist at Fredrik.liljeqvist@mediavision.se.

Insikt: TV & Streaming

This analysis covers both the TV- and streaming markets in Sweden. It rests on three pillars: the consumers, the market, and the actors. Analysing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

 

X announce new TV app

 

Tech billionaire takes control of Paramount

 

Apple presents new products

 

Google is fined for breaking EU rules

 

OPERATORS

Elisa launches benefit program

 

Yesterday, the Finnish operator Elisa launched a new benefit program for its customers. The new program aims to reward customers for bundling their services and subscriptions, as well as long-term loyalty. According to Elisa, the program is developed at the request of customers and is unique among operators in Finland.

 

“With the Elisa Benefits Program, we want to introduce a new way of recognizing our current customers and rewarding them for long-term loyalty, as well as for bundling their subscriptions and services. We want the customer to feel that they are getting the best benefits by joining our benefits program,” says Karolina Baszarkiewicz, Chief Customer Officer at Elisa.

 

The program is open to all Elisa customers with a billed subscription, such as phone or broadband services. The program consists of three tiers: Silver, Gold, and Platinum, and is determined by the customer lifetime and the monthly billing amount. A variety of rewards, such as discounts, free rental movies and products, are offered and increases as customers move up the tiers.

 

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.

Mediavision in the News

 
Streamingtjänsterna slår ner mot kontodelare – här är alla åtgärder – 
Dagens Media

 

Advertising revenue is increasingly important for streaming services – Broadband TV News

 

Marie Nilsson: Det berättar ungas medievanor om morgondagens mediekonsumtion – Dagens Media

 

Mediavision’s Adrian Grande shares his takes on HVOD in the Nordics following Viaplay’s launch in Denmark, Norway and Sweden – Nordisk Film & TV Fond

 

Cirka en kvart million danskere interesserer sig for hjemløse Serie A – Mediawatch

 

Nordics: High viewer interest in unclaimed Serie A rights – Advanced Television

 

One million Nordic interested in Serie A, but rights go unsold – Broadband TV News

 

Norge på topp på strømming, men globale aktører løper ifra – Medier24

 

Pirat-tv ökar i Norden – fem miljoner tittar illegalt – SVT Nyheter

 

Pirat-tv ökar i Norden: ”Sverige har en tradition” – Sveriges Radio

 

Ti prosent av norske hjem strømmer ulovlig ifølge ny undersøkelse – Kampanje

 

Industry Events

 

Northern Waves: 24th October, Oslo, Norway**

 

Stockholm Film Festival: 6-17th November, Stockholm, Sweden

 

* Mediavision will attend
** Mediavision will present